We’re Not A Marketing Agency!
We’re an Implant Revenue Engine.
Only qualified, financially-verified implant patients with consistent show rates, high treatment values, and ready to book treatment.
Message From Our CEO
"You don't want more leads.
You don’t want to deal with no-shows.
You don’t want patients walking in with unrealistic expectations on price.
You don’t want to spend your time seeing people who can’t afford treatment.
What you actually want is simple:
Pre-qualified, high-value implant patients
showing up when they say they will—
and moving forward with treatment.
At the end of the day, it comes down to one thing:
For every dollar you spend, what do you get back?
Our goal is simple.
Every $1 invested should return at least $10.
When that happens, you don’t leave.
You scale”
Paul Hanney
Our Story
Our Story
How We Got Here
Twenty years ago, we started working with dental practices the same way everyone else did — helping them get leads and hoping for the best.
It didn't take long to realise that leads alone weren't the problem. The problem was everything that happened after — the follow-up that never happened, the no-shows that drained the schedule, the patients who walked out without committing.
So we built a system. By 2020, we went all in on implants. Not because it was trendy, but because it's where we saw the biggest gap between what practices were capable of and what they were actually achieving.
Today, Dental Empire operates across four offices and 11 countries. The team is bigger. The system is sharper. But the mission hasn't changed — fill your chair with the right patients, and get out of your way.
Our Story
What we do.
We connect 100,000+ qualified prospects looking for financial advice, lending, protection, debt help and claims to advisors and brokers every year.
20 years in the Making
YEAR
Started
Began working with dental practices on lead generation & patient acquisition
YEAR
Build Our Call Center
First in-house call centre team- appointment setting begins
YEAR
Rebranded to Dental Empire
Dental becomes our sole specialty
YEAR
US expansions
Wyoming office opens - first American clients onboarded
YEAR
All in on Implants
Clomplete implant patient acquisition system built & launched
YEAR
Went Global
Team across 11 countries - Hon Kong HQ & Dubai office opened
Today
20+ Years. One Specialty
Serving practices across Australia & the US with a global team
20 years in the Making
2006
Founded
Began working with dental practices on lead generation & patient acquisition
200?
Build Our Call Center
First in-house call centre team- appointment setting begins
200?
Rebranded to Dental Empire
Dental becomes our sole specialty
200?
US expansions
Wyoming office opens - first American clients onboarded
200?
All in on Implants
Clomplete implant patient acquisition system built & launched
200?
Went Global
Team across 11 countries - Hon Kong HQ & Dubai office opened
TODAY
20+ Years. One Specialty
Serving practices across Australia & the US with a global team
Paul Hanney
Chief Executive Officer
Message From Our CEO
"You don't want more leads.
You don’t want to deal with no-shows.
You don’t want patients walking in with unrealistic expectations on price.
You don’t want to spend your time seeing people who can’t afford treatment.
What you actually want is simple:
Pre-qualified, high-value implant patients
showing up when they say they will and
moving forward with treatment.
At the end of the day, it comes down to
one thing:
For every dollar you spend, what do you
get back?
Our goal is simple.
Every $1 invested should return at least $10.
When that happens, you don’t leave.
You scale”
Paul Hanney
The Numbers Speak for Themselves
80.6%
Consultation Show-Up Rate
Pre-qualified patients, relationship building, and credit card holds increase show rates.
$30,324
Average Treatment Value
Across full-arch and full-mouth rehabilitation cases generated through our system.
$240K+
Average Monthly Implant Revenue
Generated by leading Dental Empire partner clinics.
A Global Team. One Specialty
Our team spans 15 countries — we know the Australian patient and the American patient, and we build systems that work for both.
Australia
Brazil
Dubai
England
Hong Kong
India
Kosovo
Malaysia
Mexico
New Zeland
Nigeria
Pakistan
Philippines
Tunisia
United States
Meet The Team
Leadership Team
Four core pillars drive performance across every clinic we work with: marketing, technology, communication,
and conversion.
Paul - CEO
Dental marketing specialist with over 20 years’ experience in implant lead generation, patient qualification, and conversion.
Paul brings a deep understanding of patient psychology, behaviour, and decision making—shaped by working across multiple global markets.
Focus: Ensuring patients don’t just attend, but move forward with treatment.
Cel - CTO
Over 15 years’ experience in software, systems, and automation.
Joined Dental Empire in 2018.
Cel leads the technical infrastructure behind the business—building the systems that ensure every lead is captured, followed up, and managed without gaps.
She is responsible for connecting platforms, automating workflows, and integrating AI to enhance speed, consistency, and performance across the entire patient journey.
Focus: Leveraging systems and AI to deliver results at scale.
David - CMO
Academic background in marketing and psychology, including bachelor’s, master’s, and PhD-level training.
Joined Dental Empire in 2019.
David leads campaign strategy, performance, and optimisation—combining data-driven marketing with a deep understanding of human behaviour.
He is responsible for ensuring campaigns attract not just volume, but the right type of patient.
Focus: Generating high-value patients that convert.
Laureane - COO
Over 15 years’ experience in client communication and customer experience, with a background in the legal sector before moving into dental.
Joined Dental Empire in 2021.
Laureen manages the call centre globally—overseeing how patients are engaged, qualified, and guided through the process.
Her strength lies in creating structured, high-quality conversations that make patients feel understood, comfortable, and confident to move forward.
Focus: Turning enquiries into committed consultations.
The Team Behind the Engine
Behind the leadership team is a dedicated group of specialists across patient communication, campaign execution, and support—working every day to ensure consistent performance across every clinic.
Dylan
Call Center
Grant
Call Center
Isla
Call Center
Laura
Call Center
Luna
Call Center
Matt
Call Center
Sian
Call Center
Vivian
Coordinator
Hama
Developer
Peter
Developer
Ethan
Marketer
Jianna
Marketer
Joana
Marketer
Elton
Creative
John
Creative
Think you fit?
It's all about the numbers.
As a data-focused performance marketing agency, our entire business model revolves around achieving positive returns on ad spend by ensuring the numbers add up favorably.
500+
Project Delivered
$60M+
In Partner Revenue
10,346
Positive Reviews
Where You'll Find Us
AU
Sydney
Australia
AU Operations & registered office
SE 2 1265 Nepean Hwy, Cheltenham, VIC, 3192
US
Wyoming
USA
US operations
30 N Gould St, STE R, Sheridan, WY 82801
HK
Hong Kong
Global HQ
Global head office
Unit 1113, 11/F, Peninsula Center, 67 Mody Rd, Tsim Sha Tsui
AE
Dubai
UAE
Regional office
Floor 19, Sheikh Rashid Tower, Dubai World Trade Centre
Your First 10 Implant Patients Are FREE
Yes — free. Most clinics generate $100K+ in treatment before they ever pay us a cent.
The free trial is not available to every clinic
Company
Follow Us
© 2026 Copyright. • Dental Empire